Jared Hansen, Ph.D.

Dr. Hansen is Associate Professor of Marketing at University of North Carolina at Charlotte. He has published articles in the areas of business analytics and data science, innovation and firm strategy, supply chain/logistics/B2B management, survey research techniques, forecasting models and pricing strategy, business ethics and CSR. He has provided consulting, research, motivational speaking, and executive education for a number of organizations. He has created courses on big data analytics for competitive advantage, mobile marketing and analytics, storytelling with data visualizations, strategic insights with marketing analytics, pricing and positioning strategy, and brand ideation and product strategy, among other business topics.