Dr. Sriram Natarajan’s career spans academic teaching, cognitive science research, online experimentation, independent consulting and, most recently, FinTech analytics. He graduated from IIT Madras with an Engineering degree and obtained a PhD in Psychology from the University of Oregon. His academic career at Singapore (NUS), Seattle (UW), and Charlottesville (UVA) utilized in-lab and online experimentation. He is the inventor of the Brief Implicit Association Test, developed the Project Implicit virtual laboratory, and was principal consultant in projects for leading universities and institutions. After brief stints at American Express and Bank of America, he joined the Infosys data science practice in 2017 where he is engaged on a variety of data science projects for Banking clients.